Create & Share Content

Make engaging content so users will click through your link!

Tips

    • Favorite Sellers

    • Must-go-to shows

    • Unique Products

    • Category Pages

    • Events

    • Explain what Whatnot is: Most people don’t know what “live shopping” is. Show how fun it can be to go live! Below are some examples stats about Whatnot you can share

      • We have strong demand and buyer protection: every 2 seconds, something is bought on Whatnot.

      • Whatnot is home to over 100K small businesses, many with 5-star ratings and over 100K items sold

      • Users love the in-person shopping experience without traveling to a show or store.  You can also see the condition and quality up close.

      • It’s a place to get GREAT deals if you enjoy hunting

      • There’s constant giveaways happening for EVERY category (free coins, PS5’s, etc)

      • Whatnot sellers hosted nearly 5.5 million hours of live streams in 2023, seeing an increase of 75% YoY. That’s the equivalent of 605 years of livestreams!

      • Over two million hours of live streams are watched every week on Whatnot, which is the equivalent of 5.5 million episodes of Pokemon watched.

        • Alternative comparison to attach for different categories:

          • Sports: (Equivalent of 800,000 NBA games watched)

          • Fashion: (Equivalent of 4 million runway shows watched)

          • Comics: (Equivalent of 1 million Marvel movies watched)

          • Over 200 products are sold every minute on Whatnot.

          • Every second a Sports or Trading Card is sold on Whatnot.

      • Highlight an upcoming event or stream: Include the date and time of an upcoming stream, and highlight a few things that you’ll be selling or buying. Encourage your audience to bookmark the show!

    • We recommend promoting via multiple channels 

      • YouTube - Include this in your description and link in bio! You can also link in YT Pinned comments and YT Community Page posts

      • TikTok - Use your Link in Bio for your affiliate link

      • Instagram - Use your link in bio and add links directly when posting stories

      • Twitter - Tweet links directly to your audience and use link in bio

      • Facebook - Link directly to your Facebook posts

      • Discord - Link whenever you post about Whatnot

      • Website or Newsletter - whenever you mention Whatnot, shows, listings, sellers, etc

      • Linktree - Use your link whenever you mention Whatnot, a live show, a listing, etc.

    • Check that your link is active for the 7-day cookie window!

    • Check link above the fold on YouTube, linked in bio on IG/Tiktok? 

    • Check that you’ve spelled Whatnot correctly